Kel served as the Senior Fellow at The Economist Media Lab, where he spearheaded the magazine's expansion into virtual reality, and helped launch the Economist VR App.
The Economist's virtual reality film Oceans VR: Net Positive invites viewers to examine the issue of overfishing through a multitude of different perspectives. Viewers begin the experience by seeing through the eyes of a diner at a seafood restaurant, then cycle through a sequence of different identities, becoming a fish, a fisherman, and a politician before returning to the restaurant where they began.
Kel created the concept for this piece and served as its Creative Lead. Oceans VR: Net Positive played the 2016 Festival of Dangerous Ideas, and the 2016 New York Film Festival.
In 2015, the militant group known as Islamic State destroyed a priceless collection of antiquities held in Iraq's Mosul Museum. RecoVR: Mosul uses photogrammetry and 3D rendering to recreate the Mosul Museum's collection in virtual space.
RecoVR: Mosul was The Economist's first virtual reality experience, and the first project that Kel worked on as an Adviser. The project premiered at IDFA DocLab 2015, and won numerous awards, including a Silver Lovie and a Drum DADI Award for Best Use of VR.
The Milky Way is a branded documentary about a forward-thinking animal charity in Mumbai. Commissioned by Virtual Identity and Siemens as part of their /answers campaign (Winner, 2011 Digital Communication Award).